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About

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Our Commitment

With over two centuries of combined experience, ROI Financial Group is a team of seasoned professionals guiding successful individuals through life’s key transitions toward financial independence. As your trusted partner, here is what you can expect from us to help you build a stronger financial future:

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Knowledgeable Guidance

Our experienced financial professionals help you make informed decisions that align with your unique goals and aspirations. Whether you’re looking to prepare for retirement, protect your loved ones, or grow your wealth, we’ll be here for you every step of the way.

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Tailored Solutions

Your financial situation is as individual as you are. We take the time to understand your specific needs so we can design customized solutions that address your concerns and aspirations.

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Transparency & Trust

Open communication and trust are at the core of our client relationships. You can count on us to provide clear explanations, answer your questions, and keep you informed about your financial strategy.

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Ongoing Support

Your financial journey is dynamic, so we’re here for the long haul. We regularly review your financial plan to ensure it stays aligned with your goals, making adjustments as needed over time.

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Community

We're not just a financial services provider, we are your partners in building a secure future. We’ve cultivated a client community where you can connect with likeminded people, share insights, and learn together.

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Philanthropy

NEW YORK LIFE FOUNDATION

Marc, David, and Scott have been active volunteer participants supporting the mission of the New York Life Foundation. A foundation made up of New York Life agents who donate money to local and national charities, as well as, volunteer for projects to help their local community. In the past 35 years, they have given away nearly $170 million.

KALEIDA HEALTH FOUNDATION

Marc is on the Board of Directors for the Kaleida Health Foundation whose mission is to advance the health of our community They provide compassionate, high-value, quality care, improving health in Western New York and beyond, educating future health care leaders and discovering innovative ways to advance medicine.

AMHERST HOCKEY

Marc has served on the AYH board since 2011, the MOHL house conveiner since 2013, as well as sitting on the strategic planning subcommittee for the AYH board.

HUNTER’S HOPE FOUNDATION

Scott Zeplowitz is a volunteer for the Hunter’s Hope Foundation. Hunter’s Hope Foundation was established to address the acute need for information and research with respect to Krabbe Disease and related Leukodystrophies. In addition, we strive to support and encourage those afflicted and their families as they struggle to endure, adjust and cope with the demands of these fatal illnesses.

Penn Dixie Fossil Farm

Jim previously served as Board Chair of the Penn Dixie Fossil Park, where he was a board member beginning in 2014. The Hamburg Natural History Society (HNHS) promotes the hands on study of natural sciences, including geology, astronomy, and ecology through the operation of the Penn Dixie Fossil Park and Nature Reserve, a tourist attraction for individuals of all ages and backgrounds.

Southtowns Chamber of Commerce

Jim previously served on the Board of Directors for the Southtowns Regional Chamber of Commerce, an organization dedicated to empowering local businesses and professionals by providing resources, supporting business growth, and promoting regional development.

Hamburg Rotary

Jim is a past President and member of the Hamburg Rotary Club which is an organization of business, professional and like-minded individuals united worldwide who work to provide humanitarian service, encourage high ethical standards in all endeavors and help to build goodwill and peace in the world. The Rotary Club of Hamburg was chartered on Feb. 24, 1942 and continues to provide service to the southtown communities.

CROHN'S AND COLITIS FOUNDATION OF AMERICA

ROI Financial Group has been actively involved with the Crohn’s and Colitis Foundation since 2016 and has been instrumental in securing over $130,000 for Crohn's and Colitis research. In 2018, because of their continued passion and support, Marc I Rosenthal and Samantha Rae Hughes served as the revenue committee and logistics committee chairs respectively.

The Crohn's & Colitis Foundation is a non-profit, volunteer-driven organization dedicated to finding the cures for Crohn's Disease and Ulcerative Colitis, and to improving the quality of life of children and adults affected by these diseases. It was founded in 1967 by Irwin M. and Suzanne Rosenthal, William D. and Shelby Modell, and Henry D. Janowitz, M.D.

CAMP GOOD DAYS & SPECIAL TIMES

Marc became involved with Camp Good Days & Special Times in 2007. Since then, he has served as an Advisory Member and was inducted into the Camp Good Days Ring of Honor in 2015. In 2008 he received the “Teddi” award and in 2014, along with his wife Tricia, they received the Spirit of Teddi Humanitarian of the year award.

Camp Good Days provides services for: children with cancer, children who have a parent or sibling with cancer and/or children who have lost a parent or sibling to cancer. We also offer programs for women and men who have or have had cancer. In addition, Camp Good Days provides programs for children touched by sickle cell anemia. All of the programs and services are offered free of charge for the participants.

At Camp Good Days, participants have the opportunity to regain some of what cancer has taken away from them. While a vast majority of our children reside in NY, Camp Good Days has no geographical boundaries and accepts children from all 50 states and all over the world. No child with cancer is ever turned away from Camp Good Days.

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Gain Insight

Get in Touch

Call: (716) 568-4800
Fax: (716) 568-4901
Email: info@roifg.com

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2025 Forbes

Our Location

6700 Main St
Buffalo, NY 14221

Read more about the Forbes SHOOK@Research Top Financial Security Professionals list and the ranking methodology here:

https://www.forbes.com/sites/rjshook.2025/07/10/methodology-americas-to p-financial-security-professionals-2025/       

Disclosure

Marc Rosenthal is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of CA (CA Insurance License #4135101), CO, CT, FL, GA, IL, KS, MA, MD, ME, NJ, NV, NY, OH, PA, RI, SC, TN, TX, UT, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Marc Rosenthal is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Marc Rosenthal is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Marc Rosenthal is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

Marc Rosenthal is a Member Agent of The Nautilus Group®, a service of New York Life Insurance Company.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Joshua Mccarthy is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, NC, NY, PA, SC, and TX. No insurance business may be conducted outside the states referenced.

Joshua Mccarthy is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, FL, NC, NY, OR, PA, SC, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

Joshua Mccarthy is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, FL, NC, NY, OR, PA, SC, and TX. As such, these services are strictly intended for individuals residing in the states referenced.

Scott Zeplowitz is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #0L68322), CT, FL, GA, IL, KY, MD, MI, NC, NV, NY, OH, OR, PA, SC, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Scott Zeplowitz is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Scott Zeplowitz is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, CO, FL, IL, NC, NV, NY, OH, OR, PA, TX, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Scott Zeplowitz is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, CO, FL, IL, NC, NV, NY, OH, OR, PA, TX, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

David Johnston Jr is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, NC, and NY. No insurance business may be conducted outside the states referenced.

David Johnston Jr is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of NC, and NY. No offers may be made or accepted from any resident outside the specific states referenced.

James Eiseman is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #4443387), CO, FL, MA, NC, NJ, NY, OH, PA, RI, SC, TN, UT, and VA. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, James Eiseman is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

James Eiseman is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221, 716-568-4800. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, CO, FL, MA, MI, NC, NY, PA, RI, TN, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

James Eiseman is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, CO, FL, MA, MI, NC, NJ, NY, PA, RI, SC, TN, TX, UT, and WI. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Matthew Turco is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, and NY. No insurance business may be conducted outside the states referenced.

Matthew Turco is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AZ, GA, HI, IL, MA, NV, NY, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Matthew Turco is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, GA, HI, IL, MA, NV, NY, and WA. As such, these services are strictly intended for individuals residing in the states referenced.

ROI FINANCIAL GROUP is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither ROI FINANCIAL GROUP nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

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