David Johnston

Financial Services Professional

With over 40 years of experience in insurance and financial services, Dave has been dedicated to helping individuals, families, and businesses achieve financial security. After two decades with New York Life Insurance Company, he brought his expertise to ROI Financial Group, where he has earned a reputation for honesty, integrity, and a client-first approach—values that remain the cornerstone of his success.

Dave firmly believes in the philosophy that “we are all here to help each other.” His success is measured by the success of his clients, and he takes pride in developing meaningful, long-term relationships. By truly getting to know his clients—their values, priorities, and financial goals—he helps them create a strategy that leads to real and lasting financial peace of mind.

Leveraging four decades of industry experience, Dave guides clients through a discovery process that clarifies where they are financially and where they want to be. He asks insightful questions, listens carefully, and provides customized, creative, and innovative solutions to help clients build, preserve, and protect their wealth. His approach is not one-size-fits-all; instead, he designs strategies to meet each client’s unique needs.

Dave’s commitment doesn’t stop at implementation—he continually monitors and measures progress, ensuring that estate and retirement plans remain aligned with life’s inevitable changes. His collaborative approach includes working closely with a client’s accountant, attorney, and other trusted professionals to provide a seamless and comprehensive financial strategy.

Operating exclusively by referral, Dave believes that doing the right thing, every time, is the key to building strong, enduring relationships. His unwavering commitment to his clients’ success has been the cornerstone of his practice.

Dave is a proud member of the Buffalo Association of Insurance and Financial Advisors and remains actively engaged in his professional community.

Residing in Lancaster, NY, Dave enjoys life with his wife, Dionne, and their daughter, Jillian. He is also the proud father of two grown children, David III and Katie, and son-in-law, Brian Kern.